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Which can also easily be described with the phrase "for men" A more common, shorter, and easier phrase to use. And that is exactly why the term male gaze is absolutely stupid and not needed. It's obvious and normal that people use sex to attract attention to themselves or to a brand. It's not some obscene or strange thing that needs a nearly-proper noun reference.Which is why the term "male gaze" is appropriate. It distinguishes that which is done expressly for men,
but the sexuality is that which everyone present recognises as that which appeals to men. It panders to a world where attractiveness to men is valuable.