I remember when Pabst rolled out again. think it was 2002 or so; one of the goth clubs I frequented had ten cent PBR on tuesdays. Which was usually enough for people to buy a ten cent PBR, realize it was shit, and buy something else.
Still - it makes the point that the macrobrews aren't exactly quaking in their boots. If Rainier and Pabst are dominating the clubs and Weinhards, Widmer, Deschutes and Full Sail are fat'n'happy chunks of the supermarket shelves, then Rogue isn't about to take over the universe, you know?
It also proves the point that you aren't in Kansas.