But - the true question is - where's the harm here? Who did those emails hurt? So the CEO partied a lot and did a lot of drugs and maybe doesn't have the most respectful opinion of sorority women...There is no physical or clear-cut harm here.

There's a missed opportunity, though.

Snapchat is the poster child for "the Ephemeralnet" (fuck you, TC). Their whole raison d'etre is disappearing peccadilloes down the memory hole. Here we have a CEO being hurt by the #1 credibility problem faced by anyone who grew up after Google: the infinite memory of the Internet.

In a perfect world, a 23-year-old Wunderkind whose fortune has been made on allowing users to not worry about sexts would have been thinking about the inevitability of his past becoming his present since his company first gained traction. In a perfect world, these revelations are part of a pre-packaged media strategy to further the advance of Snapchat's ideology. In a perfect world, this becomes a talking point.

In a perfect world, Snapchat hadn't been revealed to pay "privacy" the barest of lipservice while proclaiming the exact opposite to anyone who would listen.

That's the harm.

Our society desperately needs to have this discussion. This was the perfect opportunity. Instead, we have a punchline.