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comment by caio
caio  ·  4740 days ago  ·  link  ·    ·  parent  ·  post: "The Right to Read"
>The indispensable part of what NYT, Boston Globe, LAT, et. al do is put capable correspondents who are well connected in a lot of places around the world.

My thoughts too. The hard part, the money part is putting people on the ground, in Iraq, in Syria.

The thing about news outlets is the problem with a business model highly widespread around the internet right now: advertising. It's problematic, I feel, because as soon as the company decides your content doesn't suit their interests or they don't want to be associated with you, they'll cut your income. That model stops innovation and encourages sameness, uniformity and mediocrity. As Chomsky says, the NYT is interested in seeling a product, the product is privileged people, just like the people who are writing the newspapers, you know, top-level decision-making people in society. You have to sell a product to a market, and the market is, of course, advertisers (that is, other businesses). Whether it is television or newspapers, or whatever, they are selling audiences. http://www.chomsky.info/articles/199710--.htm

Maybe that could change a little with the pay-for-model a0 proposed. Right now they charge $3,75 per month, which is more or less $45 per year. It's seems a reasonable price.





b_b  ·  4740 days ago  ·  link  ·  
I never thought of newspapers or TV stations as "selling audiences". That's an interesting (and correct, it seems) way to look at it. I am not just being sold products; I am the product! I feel like I'm in a Hitchcock movie. Yikes.
caio  ·  4740 days ago  ·  link  ·  
It indeed is and I'm still not sure if I understand it 100%, so follow my thinking: The Guardian sells ad space in its site. They can do this because they're a prestigious news outlet which people visit frequently, so besides their stories, they put a big ass ad to people click on. So how's that selling people and not ad space? It seems to me that ad space only becomes ad space because people were already looking at it. As Asa Dotzler put it: The model works a lot like the previous era of television or newspapers. Advertisers pay content providers to include ads alongside their content. Content providers make most of their money from advertisers. Users get a "free" service. http://weblogs.mozillazine.org/asa/archives/2011/12/firefox_...

But what happens if users suddenly stop visiting the Guardian? Suppose the company were involved in a scandal, its reputation tarnished and the traffic slows down. Some of the advertisers might pull the ads and maybe some of those international reporters might have to come home.

So what's basically happening is big media is telling advertisers we have this huge number of people who are looking at us. If you give us money, you can stand besides us and be seen too.