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They add to the post the same way any selfie adds to any post. it provides fulfilling narcissism to the author, and a human connection to the reader. despite our technology we're still biologically hardwired to respond emotionally to faces.
ButterflyEffect · 4266 days ago · link ·
That's a great connection you've made. This is basically taking a "selfie" and trying to extend the meaning of it to connect with people in blog form. I don't think it adds anything to the post, but a lot of people will be using this feature to make themselves feel more important (narcissism has already been touched on here).