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insomniasexx · 4073 days ago · link · · parent · post: Beer cans are finally getting the creative designs they deserve - Quartz
The "360 degree" can just looks like you are begging for a bloody lip!
I immediately had the same thought. Maybe it has a warning label: "Do not rotate can while drinking!" Although looking closely, there seems to be a lip to the remaining edge. The separation must occur underneath and behind the place your lips contact. It must.