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Hang on though, this doesn't say whether or not he also wore underwear. Most people do wear underwear and wearing underwear takes the same amount of energy and water to wash as a pair of jeans, right? Actually, I'm just assuming that because I don't know much about the consumption of resources for washing machines. Anyway, I would be interested to know how this would play out for people who don't wear underwear and the percentages of resources consumed. Edit: Also, this site talks about the student that did the "experiment" and also Levi's "freeze your jeans" thing and ends with a quote from Junkscience: "So remember: clean clothes aren't green."