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b_b  ·  1140 days ago  ·  link  ·    ·  parent  ·  post: EU demands single plug for phones

What I meant by "market risk" is that the reason they can get away with being different is that no company maybe ever has enjoyed their brand equity. Brand equity is fleeting. And when theirs fades it's going to be way harder to convince anyone to buy a Firewire 6.0 or whatever.