Patient Zero on all this was a WSJ article that's much more about parents hiring coaches so that they aren't completely pwned by their kids. Most of the kids interviewed are all “I felt like taking lessons was over the edge,” said Elliot. Now, he’s reconsidering. “I don’t want my dad to be better than me.” Mr. Giles’ 13-year-old daughter, Morgan, says “it’s kind of cool but weird at the same time.” She dislikes how her dad screams with delight whenever he wins a match. “It’s annoying.” Paul Rakovich’s 7- and 9-year-old sons grew suspicious when their dad suddenly became a lot better at “Fortnite.” Mr. Rakovich, of suburban Denver, copped to getting an online coach. Now all three take lessons separately. “My oldest is better than me, no doubt about it, and I wanted at a minimum to hang at his level,” Mr. Rakovich said.Rob hopes his friends don’t find out how he upped his game. “They’ll probably think I’m cheating or something,” he said. “That’s how 10-year-old kids work.”