I'm talking about regular mom and pop folk. They don't "get" bitcoin - they're not looking to shelter earnings. And yeah cryptokitties are ridiculous, but I find it to be an encouraging development anyways. It's hard to explain to folks the value of ethereum, but when we get a wave of dapps rolling in, this year I hope, ether is going to be hot. Kitties is the first strike. And while I think kitties are a joke, when I showed them to my gf and my son, my gf said right away "We should buy some! These could be really valuable!" And my 17 year old immediately began downloading metamask so he could start the buying process. Luckily hehas no ether, but I did think about putting him in charge of kittie breeding 'cause he lives in this world of online gaming and is damn good at this kind of thing.