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I've seen solar companies infiltrating department stores here, too. Even IKEA now has booths for solar power. But there's been a surge in big community solar farms - like one of the Dutch Wadden islands building a 6MW plant. Uncle of mine outfitted his entire farm with more solar power than he needed, so now he receives money from the energy company every month. I think that's half of the problem. Electricity here is around 18-25 eurocents ($0.20-$0.27). That's why it can pay itself back within a decade. The other half - holy shit, 12,000 kWh is insane. Average power usage here is around 4,000 kWh per household. The average U.S. household power consumption is 10,932.8 cents