Good ideas and conversation. No ads, no tracking. Login or Take a Tour!
kleinbl00 · 3742 days ago · link · · parent · post: Coca Cola uses automated software on recent marketing campaign. End up quoting Hitler...
- The statement concluded: “Building a bot that attempts to spread hate through #MakeItHappy is a perfect example of the pervasive online negativity Coca-Cola wanted to address with this campaign.”
Yup.
- “I’m frankly ashamed of how poorly we’ve dealt with this issue during my tenure as CEO. It’s absurd. There’s no excuse for it. I take full responsibility for not being more aggressive on this front. It’s nobody else’s fault but mine, and it’s embarrassing.
- “We’re going to start kicking these people off right and left and making sure that when they issue their ridiculous attacks, nobody hears them.”
If ever there were a time to ban Gawker from Twitter, that time is now.