You know what, you can't have your cake and eat it too. How dare Dan Gilbert sell home loans from downtown Detroit when people don't have homes? How dare anyone sell anything in Detroit when so many have so little? As for using Detroit as a brand, I never, ever think of "black people" when people reference the "grit" of Detroit, but I do think of hard working people, black, white, brown etc. As you know, Detroit was once the epicenter of business and culture, I think brands like Shinola are harkening to that. Brands like "Made in Detroit" are "exploiting" the work ethic that was synonymous with pre-labor union craziness Detroit. "Built Ford Tough" is the same way. The city was once known for building the highest quality machines in the world. How dare a brand try to hitch it's wagon to that. Actually, what they're doing is rebuilding that wagon and to be pissed about that is fucked up.