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I don't think that you need to be as cutthroat as ooli suggests. If it reflects your character and it's something you reckon your demographic will identify with then go ahead. However, use carefully and sparingly as over-saturation of any words or techniques can often cause writing to sound cheap. Swear words represent a reasonably thin band of emotions so keep that in mind too. For example: Okay, we get that he's angered by the traffic. But I don't think I've ever heard someone actually speak like that. One would've sufficed. A swearword is very much a short cut to showing an emotion. This can sometimes have a great impact or it can make your writing seem lazy. Judge accordingly.Fuck, fuck, fuck, fucking Friday morning traffic jams.