Alright, there's the difference. I have friends who cosplay, and most of them just do it for fun. Some because they enjoy crafting and costuming, some for the culture of conventions, whatever. If you believe cosplay's purpose is to create a perfectly accurate representation of a role, then I can certainly see your point. The important thing here isn't the cosplay anyway. The cosplay brought attention to the picture, no doubt, but the same situation could have easily happened with her in entirely different attire. The picture is of her dressed in a manner associated with "sexy" and "beautiful," and a picture of her in an slinky dress or something could have easily elicited the same response, the costume and image text just likely made it spread more. That is to say, the real problem here is of course the degradation and humiliation of a perfectly nice lady, and not whether or not she should have been cosplaying Lara. But I suspect you'd agree with me on that.