I've got a couple Netgear Nighthawks. One of them is running Advanced Tomato.
If I want to get in to the Netgear firmware using an admin password, I have to hit a button. If I want to get into Advanced Tomato, I don't.
I don't need to hit a button to install Advanced Tomato over the Netgear.
And I'm not an expert. I'm a dude who can follow directions. I, too, like devices that just work without 8 hours of setup - but generally, those are the ones that IT guys slag on you for running.