I am a researcher. In actuality, we don't typically think up binary hypotheses, and then put them to the test. In fact, most grand hypotheses (those that the media covers) are actually the result of much time and effort simply trying to better understand how a system works. For example, here's a question that we might investigate: What is the role in neuroprogenitor cells in remylination of neurons after stroke? How do you place bets on that? Here are some more questions: What microRNAs are released from tumor into the blood stream? What are the temporal profiles of these microRNAs in the blood? What are the affects of these microRNAs upon production of lymphocytes, and which miRNAs are involved? Do the microRNAs present in blood change depending upon the metastatic potential of the tumor? Place your bets! A hammer works great on nails, not so great on screws.
Could this market based approach have such severe repercussions as the loss of tenure? It certainly seems like professor Greenfield could stand to see hers go.
Read this part:
"With idea futures, Wegener could have opened a market for people to bet on his theory, perhaps to be judged by some official body of geologists in a century. He could have then offered to bet a token amount at, say, 1-4 odds, in effect saying there was at least at 20% chance his claim would be vindicated. His opponents would have had to either accept this estimate, and its implications about the importance of Wegener's research, or bet enough to drive the market odds down to something a little closer to "impossible". They could not suppress Wegener merely by silence or ridicule. As Wegener increased his stake, buying more bets to move the price back up, his opponents would hopefully think just a little more carefully before betting even more to move the price back down. Others might find it in their interest to support Wegener; anyone who thought the consensus odds were wrong would expect to make money by betting, and would thereby move the consensus toward what they believe. Everyone would have a clear incentive to be careful and honest!" Moreover, Hanson doesn't mention that anonymous bets wouldn't be possible; in fact, in the "Killer Peanut Butter" scenario, he brings it up.