I just bought a Moto X 2014 last week. I really, really like the active display.
While the rotation gesture to bring the camera is nice, I find that the pictures are more blurry than with the Google Camera. It's nice to take quick pictures, but if I have more than 3 seconds, I'll use Google Camera.
I was a bit disappointed with the battery too, so I rooted it to install Greenify. I'll see how it goes.
I very much like Action Launcher (which is not free). The features called "shutter" (swipe up on an app to display a widget) and "cover" (folders with a default app) are something that you don't know you need until you have them.