Newell has a lot of interesting ideas. I think that the idea of software as a whole being part of one larger economy is very intriguing. The idea about photoshop, for example, being "free-to-play" and the developers get a cut of the profits from its use is an interesting concept. In a way, it makes the price of software like that more "real" rather than just feeling like they picked a number. How much is Photoshop worth to someone who never makes a dime off of what they create in it? How much is it worth to someone who makes millions? They're two very different things, which thus far have only been accounted for by a binary option - either you purchase it legally for hundreds of dollars, or you download it illegally. I think most people who want to use creative software for products are willing to pay for it, so why not have a payment scale? The way we treat digital goods needs to reflect the actual importance of those goods in our lives, and for some that's not much, but for others it is their lives.