It is a very good thing, yes! AlderaanDuran gave an example of a woman who was anchored in her views toward gender roles. He also mentioned that even young people might very well have these ideas as ingrained in their minds as, say, the older generations. If more commercials like that Tide and Bounty one I saw are being produced, even if the intent is just simply avarice, they have the added effect of engendering new modes of thought into maturing audiences, which in the long run can help to disestablish centuries' old prejudices. I, for one, am very optimistic about that, as you are StephenBuckley.