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Revenue drop is right. I must have purchased 3 albums from iTunes (when I swore I wouldn't). Every time I was just hanging out with my girlfriend talking about music, and thought 'she should hear this'. Literally a couple clicks later we are listening to it. Sigh. They were all albums that I had repurchased at least twice on CD over the years but have scratched or lost. I guess the small silver lining with iCloud is that it's now impossible to lose them.... :|
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Well now every song or app you ever purchased is available for download to any iOS device at any time (besides music being physically downloaded to say, your harddrive). So I guess there could be a catastrophic failure with the service and you lose you hard drive simultaneously. Let's just say it would be extremely difficult to lose it. I bet I could do it though...