I think John is great example of "success at one ... thinks he knows everything" other members of the club including Kurzweil, Jobs, and Donald Trump. Whole foods definitely has a theory that some people deserve better food and how they earn that privilege is by being wealthy.
Seriously man. It's like they say, 'Even a broken clock is correct twice a day.' WFM may have started with grass roots, but it quickly found its niche in affluence, and made the most of that. Even today when I go to one of the nearby WFMs, I see most of the customers driving Lexus and BMW, wearing very nice clothes and jewelry; while the employees of the stores look like ruffians.
Magic food for rich people. in Wilmington a lot of those lexuses (lexi) had Tea party bumper-stickers. Nothing I hate more than conservative hippies.