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- In retrospect, it seems like Jack Dorsey and his, what I like to call, “Burning Man libertarianism” approach to content moderation, was the real secret sauce to Twitter’s cultural cache from 2015-2021. He was able to balance enough plates with a deft enough hand to keep all the disparate parts of the app in place. You could watch porn. Its hashtags could topple governments. Minorities could put pressure on society’s power structures. Rich people could feel like celebrities and celebrities could feel like artists. And, most importantly, it created a lot of really good memes. Even if everyone was completely miserable. Facebook, over the same stretch of time, became a place for old people to share Ring camera footage and haggle over used furniture. I discovered while putting together this month’s Garbage Intelligence trend report that the fourth-most interacted with Facebook post in June was a picture of a potato shared by an Amazon dropshipping page that users were writing “Amen” underneath.