Of course, to brag about being a great employer, it helps to be one. Siegel sees plenty of resistance to offering things applicants might actually want—namely, money and flexibility. In a survey ZipRecruiter conducted last year, he says, most employers said they were focusing all their recruiting efforts on job listings themselves. “Instead of doing things like lowering the skills required or improving the pay, it was all about how much they were spending on more job boards or more recruiting solutions,” Siegel says. “There was a real resistance to responding to the market that was telling you that if you want to get good talent, you have to improve your offer.”
Sounds like the set up for a Dilbert comic.