Getting planners to adopt such methods could prove challenging, however. Williams has found that some resist considering albedo effects, including representatives of companies hoping to sell carbon credits for forest projects. “Even other scientists sometimes have disbelief in the magnitude of the albedo effect, or even its existence,” he says.

Honestly, I'm a little surprised to see this. I wouldn't feign to be an expert or anything, but I love reading articles about ecological restoration when I get the chance and while it's not always brought up, people discussing how to factor in the albedo effect is something that I see discussed often enough. I kind of just assumed it was an issue that was widely known about, accepted, and kept in mind when trying to plan projects. It makes me wonder how great the divide is in the scientific community.

On a related note, part of the discussion around the albedo effect involves how we design our cities. There are tons of interesting articles out there, but Wikipedia offers a great summary on the causes of and how we're trying to address The Urban Heat Island Effect.

Oh. Shoot. It says as a new user I cannot share links. If anyone is interested in looking more into these things, try looking up terms such as

Urban Heat Island Effect

Climate Engineering

Ecological Restoration

Ecological Construction

And if you wanna go further down the rabbit hole, look up terms like

Bioremediation, Phytoremediation and/or Hyperaccumulators

That's what I'm currently looking into myself and some of the articles are downright interesting. There's tons of cool stuff out there.