It seems like it's just getting terminology around it. When I was a kid, my dad would put on a suit and style his hair every day. My mom visited a psychologist, but didn't tell anyone about it, and both of them had memberships to the Y so they could exercise. This also made me think of Oral Robert's "Quest for the Whole Man." Some time in the mid-60's Robert's said that getting close to God meant training mind, body, and spirit, and would require individuals to keep their weight down or keep in good physical condition to graduate. While a belief that overt wasn't widespread, the idea of a well dressed, physically fit, and over-all presentable person being of greater social value than the average man seems like a constant pressure for the last century at least.
I'm pretty certain the ancient Greeks and the ancient Chinese had pretty high standards and I'm sure they weren't the first civilization either.While a belief that overt wasn't widespread, the idea of a well dressed, physically fit, and over-all presentable person being of greater social value than the average man seems like a constant pressure for the last century at least.