The blockchain is a trending sphere in the world of technology. As most of the technology disruption is taking place through the modes of blockchain, it also aims to transform the field of digital marketing in the coming years. In terms of understanding the concept behind blockchain technology, it can be considered as a secure and genuine way of sharing verified information between peers without the need for third-party verification. Its scope can be seen far beyond the world of the digital ecosystem as it can play a crucial role in Reshaping the Digital Marketing & Advertising Landscape. This blog shares various insights on how blockchain can help in transforming the future of digital marketing.
How it Transforms the Role of Search Engine Marketing & Paid Advertising?
The advertisers pay hefty money to Google and other search engines for their advertising campaigns which are mostly based upon the bids and other crucial factors. Have you ever wondered what will be the scenario if blockchain would be in the place? As blockchain is a technology based on peer-to-peer verification, the ads have been shown based on validity and trust rather than based on higher bids and cost factors. It might not only give accurate search results to the users but also excellently imbibe the factor of trust. It would eliminate the role of search engines in deciding the placements as per the higher bids. It can influence the consumer-first approach genuinely.
HIcentrik – Digital Marketing Company in Jaipur also believes in the application of blockchain technology in the digital industry. As it is a more precise and legitimate way of targeting real-world users, it gives trust and confidence to brands to reach out to the consumers in a transparent manner. While this also gives an excellent scope for consumers to genuinely trust marketing campaigns and brands. It could be seen as a future of marketing and sales where the control over transparency would influence the success of marketing campaigns.