We've seen behavior modification of this type work when we consider gas taxes. They tend to work much more efficiently than implementation of industry standards (https://www.washingtonpost.com/news/wonk/wp/2013/02/22/study-gas-taxes-are-six-times-as-effective-as-stricter-fuel-economy-standards/), but they also place a burden on the poor and working class, who are forced to pay more for the commodity. I think that during this economic climate, where the poor and working class have been highly marginalized, seen their hours and benefits reduced, and now essentially exist in a separate economy from the upper class, we should find other solutions which place the burden of payment on the wealthy. I could support the taxes in a time of broad surpluses shared by classes across the spectrum, but right now while we have such a strongly class segregated society, I think that this just gives us more upward mobility barriers that we don't need.