Good ideas and conversation. No ads, no tracking. Login or Take a Tour!
- You may have seen a viral headline floating around over the last few days: Apple recycled $40 million worth of gold last year, which was extracted from iPhones. Almost none of what was reported is true.
The story was everywhere, from major mainstream outlets like CNN, Fox News, and Huffington Post to tech-focused and normally very good sites such as MacRumors, Gizmodo, Quartz, and The Verge. I’ve never come across a story that has been so uniformly misreported—hundreds of outlets covered Apple’s “Environmental Responsibility Report,” and not one article I read came remotely close to getting the story right.