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Damn. I knew Coca Cola was bad, but not that bad. Comparisons of familiar things are so so much more compelling than statistics. In school we were told that "one bottle of Coca Cola equals so many table spoons of sugar", but since we didn't have a good intuition as to how much sugar was acceptable, it didn't stick. I can't even remember how many table spoons it was! Junk food is terrifying because it's so easy to consume without thinking. Sure, it's also easy to mindlessly eat healthy food, but I've never eaten an entire fried chicken's worth of carrot sticks.