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comment by mk
mk  ·  3139 days ago  ·  link  ·    ·  parent  ·  post: American Medical Association backs prescription drug ad ban

The article should have mentioned that the US and New Zealand are the only countries that allow it.





thundara  ·  3139 days ago  ·  link  ·  

Curious, do you know the law in other countries for OTC drug advertising? I'm guessing it'll stay here, even if prescription drugs are off the menu.

lke  ·  3139 days ago  ·  link  ·  

France, all advertisement must vetted by National Agency for the Safety of Medical products (ANSM). No advertisement for prescription drugs, nor for anything under mandatory coverage of the social security. Also any m├ędication requiring the help of a professional for the diagnostic, the initiation or the surveillance of the treatment cannot get an ad. Ads must be factual and present proper usage of the medication.

Exceptions exist are made for vaccines, and drugs to help stop smoking.

The ANSM also vets publicity done to the Doctor, but with a different sets of rules

(source : http://ansm.sante.fr/Activites/Publicite-pour-les-medicaments/Modalites-de-controle-de-la-publicite/%28offset%29/0 in French obviously)