Yeah, I just used Google as an example of one of the several services which are doing pretty much the same thing as MS. If you can avoid using any of these services by running your own server(s), more power to you. I suppose I'm just mildly annoyed at everyone shitting their pants for Windows 10's security policy, because it's probably giving some people a false sense of security that they won't be subjected to near-identical stuff in pretty much all of the other likely alternatives. Personally I consider all this cloud/big data stuff deeply fascinating. They are unquestionably useful tools and they can't be as useful as they are without compromising a lot of privacy. It'll be very interesting to see how all of this stuff pans out in the coming decades, especially after some government/corp somewhere makes a high-profile blunder of abusing their access to all of this data.