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Read your entire comment understanding what you were saying about forgetting about profit, do it because you enjoy it. But, being a Wall Street fantasy baby, it just wasn't sinking in. Until the above quote. Then it clicked. Always nice when someone phrases a concept in just the right way that it clicks for you. One does not go skydiving expecting to have sponsorships from Red Bull and GoPro; one goes skydiving because skydiving is fun.