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It does seem a money grab and not much else. I see FB declining over the next couple of years.
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pinterest.com is hitting on all cylinders as far as women are concerned. It looks like a bridal/glamour/crafts magazine. It's hilarious to read the comments on the front page: Sooooo cute!, pretty, so me, cuuute!, YUM, LOVE IT. :D They launched one year ago, and according to Alexa they are 94 globally and 19 in the US.
http://www.alexa.com/siteinfo/pinterest.com That is insane. Seeing as most active FB users seem to be female, I think FB would be very worried. I imagine they are going to make an offer.