The cosmetics industry is changing. Gone are the days of chemical cosmetics that are filled with petroleum products, Parabens or others that are ultimately more drying your skin. Since the broadcast shock Special Envoy in March 2005, the book's release "The Truth about Cosmetic" by Rita Stiens and many other small bombs in the environment, consumers are now prevented and are much more careful about what they buy for their beauty. Buying organic and natural beauty products is the fashion of the moment. However, some cosmetic companies go even further and want to give you not only organic and natural but also a so pure product that it will penetrate deeply to your body and feed your body nutrients as it contains treasures (Indeed, you know that approximately 90% of what you apply through your skin ends up in your body?). If it was to name one of these companies to the revolutionary concept, I would like to talk about Native Live. The company was born there about 3 years. It was founded by two passionate Nutritionists: Vicky Ewbank, homeopath and Ian Ryder, designer. Vicky, very concerned about beauty nutrition, ecology and could no longer stand the chemical cosmetics on your skin, decided one day to create their own moisturizers, all based on 100% natural ingredients, bio based more than 90% and without any color adding, preservatives or any chemicals in his preparations. Moreover, wishing to give the best to the customer’s body, the company chooses its ingredients with special attention, trying to use the purest possible (cold-pressed oils, butters ... gross). Also, its final creams are the result of a simple cold mixture, unless products that are never heated above 47.7 ° C (temperature where the enzymes are damaged beyond repair). This idea of beauty products and pure living was so successful that they decided to start their own business. Live and Native was born. Today, Native Live has a broad line of moisturizing creams and balms living (creams for the face and body, hair care, foot balm ... all oil compounds of virgin coconut, butter raw Shea, Aloe Vera gel to drink, wonderful floral waters and essential oils) as well as products for the home Spa (chocolate mask, Spirulina and gold leaf, body scrub salt to the Himalayas and rose petals ...). The company is experiencing growing success in the UK, Germany and Slovenia and landed in France with online stores such as Bio Vegan, Yspanua and Wonders of Shiva.