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Lead generation is very important for companies that have a product or service and are looking to sell them to the right people. Unfortunately, many companies struggle to make an important decision. You can either hire lead generation service providers or ask your own sales people to develop sales leads for your company. Statistically, hiring lead generation firms can help you save up to 40% of your investment. This is because lead generation firms dig up the right sales lead for you, get them hot and ready to buy, and then pass them off to your eager sales team to make a sale.