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While searching for cheap lead generation methods, companies often forget the importance of qualified leads and get caught up in the cost, rather than the value. Getting a sales lead can be quite easy, but getting one that is actually interested in what you have to offer can be more challenging. Purchasing a list of emails from a company in a different country is not going to get you qualified leads, nor will it get you any sales. Marketing with those types of standards is a waste of investments.