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Comcast has slowly but surely been expanding their deployment of usage caps, largely in less competitive markets where users can't vote with their wallet. It's really no secret that Comcast would like to see every user on a cap eventually, something their top lobbyist David Cohen recently tried to downplay at an investor conference.
forwardslash · 3971 days ago · link ·
I guess rebranding caps is one way of doing it. In Canada they just say "Unlimited*" with the asterisk being, "We will throttle you down to below dial-up speeds after a certain amount of data."