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I tend to buy it. I've read a lot of these studies actually. One reason why it's not too hard to believe, is because coffee has a lot of antioxidants in it. So it's like a daily free radical sweep.
Also, there might be some benefit from the temporary increase in blood pressure from drinking it. Maybe like exercise, it extends vascular tone. At least in women, it seems to protect against heart disease. At any rate, I drink organic stuff.