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comment by insomniasexx
insomniasexx  ·  2057 days ago  ·  link  ·    ·  parent  ·  post: Ask Hubski: What Was The Last Thing You Made? (Fresh Blood Edition!)

I've been taking Graphic Design. Twice a week after work. Our assignment is to do a new identity for AT&T. Between my office job, Hubski, and this class I'm a bit behind and haven't had the time I've really wanted to dedicate to it yet. I was actually excited to turn the internet off and some work done last night but the universe had other plans.

Here's the process thus far. I need to do type and color and really think about what I want to accomplish.

Full Album

Thumbnails. I had so many ideas but this is where it started:

Now most people do roughs by hand but I fail at drawing so...thank you Illustrator:

This is about where I decided it was boring and too different from their current identity. So I decided to go 3D and have more of a through thread and evolution to their brand:

Here it is as I'm preparing to map:

80th try of mapping:

Getting closer:

Now I'm tracing that 3D map back in Illustrator in order to get the lines exactly what I want. This is where I was when Reddit took over Hubski last night. :) From here i need to neaten it up, figure out whats going on with the right leg, get the gradients right, do a color study, figure out type, and throw it all together. Process, man. Process.

Updated (3 days later)


Descartes  ·  2057 days ago  ·  link  ·  

This is really dope. I'm also doing a design course at uni and I love seeing the progression. Also, I love how it gives AT&T a bit of a darker tone, because even though I'm Australian, I've heard quite a number of Americans claim that they're kind of a mean company hahaha.

insomniasexx  ·  2057 days ago  ·  link  ·  

I'm not nearly done with it. I haven't even thought about colors yet. Really sitting down and doing all this jazz is such a large amount of work!

Descartes  ·  2056 days ago  ·  link  ·  

I know how you feel ma'am. As much as I love the work, sometimes I would much rather sit on the couch with my dog and watch old episodes of The Office. Staying motivated is probably my biggest problem. Hell, I'm supposed to be at university right now but I accidentally slept in.

WIKK  ·  2057 days ago  ·  link  ·  

That's cool. I like seeing the progression you went through to get to the last image.