I smell Yellow Ribbon Syndrome - the idea that a meaningless gesture in the face of a large problem is actually accomplishing something, despite the fact that the gesture is only visible to you.
I'm conflicted. I think it will probably take plenty of both going on if we are to ever get any real push back. If Yahoo or Google pulled a Groklaw, then there would be a reaction. But there's no way that public companies are going to give a damn unless it affects their bottom line. The only scenario I see there is if enough start moving to an off-shore option that makes it tough on the NSA (not that Deutsche Telekom is that option), but there maybe be money in it for someone in a country that will take a stand on their behalf, maybe Norway, for instance.