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humanodon · 3974 days ago · link · · parent · post: How people read online: Why you won’t finish this article.
I think many people tend to ignore the medium as well. In a print magazine, I can put it down, or leave it open to the page I'm on and come back to it later. I can do the same online, but sometimes it feels like there's no good stopping point and then I end up half-heartedly skimming the rest just to be done with it. Also, it was a bit whiny.