I think that defining business as something that "tricks you out of money" is overly cynical and overly simplistic. I am also confused. Why do you think that everyone feels like they're being scammed? Surely there are people that buy Dove soap who haven't seen the ad. Why would those people need to give a shit about it? Though I don't believe that Dove is particularly good as a moisturizing soap, there are people with skin conditions who can't use normal soap. Sometimes, the choices are very limited. I'm one of those people and I don't give a fuck about the soap in any sort of emotional way. I have never seen an ad for it, it has no smell, in fact, the only thing that keeps me buying it is, it's the only soap I know of , that allows me to be able to be clean without scratching myself bloody all day.