I'm working through Trust Me, I'm Lying ("blogs are the new yellow journalism! If it bleeds it leads!" Who knew?) and in amongst a lot of angry, bitter, "I was a dick to readers because blogs are bullshit" rhetoric, Ryan Holliday spends a few pages talking about the death of RSS.

He makes the point that direct links to any website are usually a small fraction of that sites traffic, the majority of which comes from Google, Facebook and Twitter (in that order). He further argues that RSS never stood a chance because it puts the power to see or not see the content in the hands of the reader/subscriber, which is exactly the opposite of what SEO/traffichounds want. It's far more lucrative for any website to publish something sensational and have it linked across the universe for you to see it than for them to consistently put out articles you want to see.

It's a good point - A thin site such as Hubski as a compiler of rarely-publishing blogs that aren't to be missed *CoughDerekBellCough* becomes a powerful tool for people smart enough to install adblock, install ghostery and bypass the noise.