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    It still isn't cool if their more bombastic mail is really being handled differently.
No doubt about it. Not cool. However, if a company is unscrupulous enough to name themselves "Atheist" in order to sell more product and stir up free publicity via their controversial name, I'm inclined to think they're not beyond fabricating numbers in order to get press or shares (up votes) whatever...

Brilliant marketing. I guarantee they've sold a bunch of shoes because of the 'USPS' (supposed) mishaps.

Not sure I buy it.