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I think the novelty is in the numbering system; no usernames allowed. mk (the real mk) and I discussed that once upon a time, with the thinking being that there are no name associations, and hence no preconceptions, to every post. In the end, I don't like it, because it reduces one's sense of ownership over the material. Did you go to socialnumber.com? Not nearly as well put together, nor as active or thoughtful as Hubski. Well done, community.