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From a different view, and feel free to point me out if I'm wrong, as I'm sure you know more about this than me, but I feel if anything, the UI of Hubski is somewhat designed to deter it from becoming 100,000 strong. As in, only those absolutely serious in looking for a place of intellectual discussion will take the time to learn what in essence is a smart design. Arguably the bloating that ruined Reddit, the hundreds of thousands that came for a "quick laugh" at all the "meme pics" aren't going to go through the text and encouragement of discussion Hubski has. That's what makes Hubski beautiful, at least in my opinion.