Be nice. The design language Casio is best known for is the F91, most familiar to non-watch people as the bomb timer of choice. They're also known for the CA53, another design that doesn't translate well into sweep seconds. The Edifice line has its own brand language which seems to lean towards "Breitling, but cheaper and more Japanese" which, frankly, is probably where I'd position Casio if I had to make a living with it; you aren't going to do well chasing Seiko because they're already there and anybody serious about it will probably buy Tissot so you want to differentiate yourself both from a price point and from a design standpoint. "Tissot, but with more Invicta in it" is exactly where I'd go with a Casio analog watch collection. I can't fault their choices.