You know those terrible cooking blogs that feel compelled to tell a long-ass story (I know, ad money, CPM wizardry, doesn't make it less annoying) about the thing that, if true, would make most amateur cooks into some sort of food-synesthets hit with compulsive, intrusive memories each time they're exposed to a pie? I recently had an idea where instead of that, you dish out some solid sci-fi in media res hook, string the reader for a page or three, and just when the action peaks, you blindside them with "which reminded me of Zorblaxian apple salad mah momma used to make," making the reader pissed at the recipe coming up at a moment like that.

What am I on about? Well, if it wasn't for the title and graphics, I'd have no fucking clue what's the story, and still don't know more nine paragraphs deep. It's written in a tad over the top investigative journalist style of this:

while talking about a no-longer-sad tosser. Baseball, man, can't get a clue. Far from bad read (EDIT: finished), but even math papers don't need this much of a setup.