I lucked into a large position in cryptocurrency, principally because mk argued about it with me with a great deal of patience. I now spend a lot of my time deciding if/when to liquidate that position and why. I am so far down the philosophical rabbit hole on this that I feel comfortable making this argument:

Cryptocurrency enables commerce without trust or force for the first time in human history.

The basic problem with the Internet is its monetization method is yellow journalism. Ryan Holiday, back when he had something to say, pointed out that as soon as the NYTimes invented subscriptions back in 1910 or so the whole tenor changed and that eventually, it'll change again. Web3 gives a substantial - I think insurmountable - advantage to "subscription" simply by allowing vastly better targeting.

If you told Heinz that they could

(A) spend $250k on a commercial that will cost $150k to run that they must run 75 times a day for six months in order to sell a new flavor of ketchup

(B) spend $0.002 each to tell people who like ketchup that there's a new ketchup

...they're going with (B) every time.